Influencer Event Design
I designed creative assets for a Corteva Agriscience influencer event called “Collab to Grow”, which brought agriculture influencers together to connect and learn about Corteva and its products, specifically Pioneer Seeds.
Role: Designer Client: Corteva Agriscience
Design Hypothesis: Combined both inspiration #1 and #2 (described below in more detail) to make Pioneer agronomy tiles. I created seven geometric tiles, each representing a different stage of corn growth.
Inspiration #1: I was inspired by architect and designer Gio Ponti’s Blu Ponti, a ceramic tile collection. This collection was created for the Hotel Parco dei Principi di Sorrento in the early 1960s and draws inspiration from the hotel's location near the water, with unique patterns and color restraints of blues and white.
Inspiration #2: Because the event is for Pioneer Seeds, I needed to draw on inspiration from agriculture. Therefore, another source of inspiration came from corn growth stages. From early emergence of the seedling to the full maturity of the plant, each stage represents a distinct phase in its development. Farmers use this method to identify different stages of corn.
These tiles became the theme of the event and took various forms such as postcards, badges, signage and even a box!
